Branding design case study

Conference Branding

Conference Branding

Branding design, Logo, Guidebook, Merchandise, stickers, etc…

Branding design, Logo, Guidebook, Merchandise, stickers, etc…

Role
Visual design

Year
2025

Material
Various Paper

Scope
Concept to prototype

Minimal wooden furniture piece in a studio setting

Final prototype photographed against a quiet studio backdrop.

01 / 06

Project overview

Branding guide

Branding guide

The study begins with a simple domestic ritual: a cozy atmosphere, minimalistic integrity and mass production product design.

The study begins with a simple domestic ritual: a cozy atmosphere, minimalistic integrity and mass production product design.

4"

Height

12

prototype rounds

Wooden table and chair in a studio interior
Wooden chair material and proportion study
Wood furniture form and proportion study
Round wooden table and chair reference

Material studies and detail language

Material studies and detail language

Material studies and detail language

Edges, contact points, and surface transitions were treated as the primary expression of the object.

Edges, contact points, and surface transitions were treated as the primary expression of the object.

Wooden chair next to table showing warm material tones

soft radius study

Close-up pencil marks on light wood
Wooden pieces arranged for joinery study

Curved and softened edges

From sketch to prototype

From sketch to prototype

From sketch to prototype

The process moved between paper studies, quick material mockups, and full-scale checks for reach, balance, and object presence.

The process moved between paper studies, quick material mockups, and full-scale checks for reach, balance, and object presence.

Furniture concept sketch on paper

01 —Orthographics

Woodworking prototype in progress

02 — rough wood mockups clarified leg placement, footprint, and the amount of negative space under the top.

Paper templates and scissors on wooden surface

03 — Workshop process photos

Final wooden chair and furniture object in neutral setting

final object study

Form

A softened silhouette gives the object a calm profile from every viewing angle.

Use

The compact footprint fits in any cafe atmosphere.

Finish

A muted finish keeps attention on grain direction, bevels, and the slight reveal under the top.

Next step

Designing the next object in the system.

Designing the next object in the system.

Designing the next object in the system.

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